About Us

Mark  is an entrepreneur who is dedicated to both re-launching Iconic dormant brands as well as investing in early-stage consumer packaged goods companies. He is also the co-founder and Managing Partner of Spiral Sun Ventures that invest in better for you consumer products.  www.spiralsunventures.com

Like many acquisition firms, we look for assets that are not core to the original owner but might be to us, and opportunities where we think our team and approach can add distinctive value. What sets us apart, however, is our disciplined and highly specialized pursuit of opportunities in the growing asset class of brand properties that are well known but dormant. For our purposes, we define "dormant" as out of use; small in volume and trending smaller; or occasionally brand components in bankruptcy cases. As such, we focus on the intellectual property (IP) components of brands–namely, trademarks and copyrights–and typically do not acquire hard assets.

Once we own the rights to a brand, there are many ways to take it to market. We've implemented a number of different strategies, from licensing, to supplier relationships, to retail alliances. Moving forward, however, we are particularly interested in leveraging brand equity and creating new value by utilizing our brands as the foundation for new operating ventures. We believe that great brands, great management teams and great development partners comprise a powerful combination, when smartly brought together.

Dormitus' role entails more than just ring leading. We typically back our enterprises with seed capital in addition to plenty of "sweat equity," not to mention preliminary research and development, best practices on the art and science of brand revitalization, access to our relationships at retail, and access to a deep well of world-class creative talent.

A successful incubation process at Dormitus is at its core a process of transformation. Sleepy trademarks become the roots of well planned, well developed, and superbly led new enterprises, ready for launch.